COURSE OVERVIEW
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. You do this giving one version to one group and the other version to another group. Then you can see how each variation performs
COURSE OUTCOME
1. Measure Customer Website Usage
2. Measure which landing page is user friendly with customers
3. Identify which landing page provide better services
Course Content
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